Search:

• Heart failure (CHF)
• COPD
• Diabetes
• Thrombosis/coagulation

Awards

 

 

 

Frost & Sullivan are proud to confer the Brand Development Strategy Leadership Award upon Tunstall Healthcare for its unique brand strategies and foray into newer markets with greater potential such as the Medical Devices market. Its increasing customer clientele coupled with its innovative tactics to increase market penetration and satisfy customers has greatly contributed to the success of the company.

 

Tunstall Healthcare– A Company Overview

Tunstall Healthcare A/S was first established in the year 1993 and in 1999 shifted its headquarters to Noerresundby, Denmark. 

 

It has marked its presence in various countries throughout the world including the US, China and Korea to mention a few. It has penetrated the European market and has a very strong presence in its hometown of Denmark.

  

Tunstall Healthcare has made its name known in several sectors including healthcare, wireless technologies and so on. It works with many international standards such as Vein, Bluetooth, GSM and DECT that has enabled them to have a thorough understanding of the workings of these various technologies and their applications in different sectors.

 

Effectively functioning across different sectors has given it a better comprehension of the requirements and the workings of different systems and devices. Tunstall Healthcare realizes that to penetrate different markets, it has to have a wide range of product portfolio. Consequently its portfolio includes an extensive gamut of products and services including design services, OEM products and technology licensing.

 

Tunstall Healthcare's product portfolio in the healthcare sector included the Wireless Telehealth PSTN Gateway, which is now discontinued. Recently Tunstall Healthcare introduced its newest wireless medical product, the RTX3370 Telehealth Monitor, a device designed specifically to improve the way of providing healthcare to patients outside hospitals suffering from chronic diseases such as heart failure, COPD, diabetes and other chronic diseases. The RTX3370 engages the patients through personalized daily interactions and questionnaires while collecting vital signs. Beside own products, Tunstall Healthcare’s current portfolio includes the development and manufacture of OEM/ODM products for remote patient monitoring. Its understanding of the market and keen insight into the market’s future is well illustrated by such forays into newer markets. The central system in this solution is placed in the patient’s home. Information on different parameters such as blood flow, weight, blood pressure is then collected and this is forwarded to the client’s server through wireless technologies. With greater emphasis currently being placed on remote patient monitoring devices and technology throughout several European countries, as well as the United States, Tunstall Healthcare has demonstrated its perception of the current and the future markets.

 

Customers form a very important part of any company and customer satisfaction is instrumental to the development and success of the company. Tunstall Healthcare has a very wide clientele spread across several markets and different countries. Tunstall Healthcare has as its clientele some of the very big companies such as Alere Medical, Transoma Medical, Nonin Medical and Uno Medical to name a few. The company offers complete solutions depending on the client’s needs and requirements. It also understands the client’s need for discretion regarding the technology developed and offers discrete solutions. Having mastered numerous different wireless technologies has given Tunstall Healthcare the edge it needs over other companies. The importance of quality products for accurate diagnosis and display of parameters is well understood by Tunstall Healthcare and it adheres to the most stringent measures thereby producing some of the best products in the market. These results in not only meeting the specifications of customers but also living up to the very high regulatory standards set by the healthcare regulatory authorities.

 

Tunstall Healthcare with its decision to enter the Medical Devices Market has demonstrated its interest in developing unique brands. Its vast experience in establishing telehealth connections will benefit the company greatly in the selection and design of the device components and manufacturing tactics. Producing unique products for customer based on their specifications and requirements is assured to bring in new customers while retaining their existing customer clientele. These products are offered at very economical rates to enable a variety of customers to purchase and use them.

 

Attending trade shows and exhibitions is fundamental to marketing a company’s products while also simultaneously gaining a better insight into competition and the type of products currently in the market. Tunstall Healthcare attends several trade shows and exhibitions conducted in various European countries as well as in the United States thus constantly expanding its customer base.

 

Conclusion

Tunstall Healthcare has been successful in entering into newer markets whilst increasing penetration in existing markets in which it operates. The company strives to ensure a high level of customer satisfaction with its technologically advanced and quality products. Tunstall Healthcare is the rightful recipient of the 2007 Frost & Sullivan Brand Development Strategy Leadership Award in the Wireless Applications in Healthcare IT Market.

 

Chart 1.1: Depicts the reasons for the success of Tunstall Healthcare in the wireless technology market

 

AWARD DESCRIPTION The Frost & Sullivan Award for Brand Development Strategy Leadership is presented to the company that has demonstrated excellence in brand development within the industry. The Award recognizes the company's ability to best perceive customer needs and develop marketing strategies that elevate the brand’s quality, style, and image to create an overall value perception. Through a combination of unique of product quality, communication, distribution, and packaging strategies, the Award recipient has demonstrated superior market growth skills.   RESEARCH METHODOLOGY To select the recipient of this Award, the analyst team tracks all of the major participants in the industry, paying close attention to their brand development efforts. This process includes interviews with the market participants, customers, and suppliers, along with extensive secondary and technology research. The companies’ brand development efforts are then analyzed based on the number of participants, competing brands, commitment to the brand, and the brand’s recognition amongst its peers and consumers. Industry participants are then ranked based on the predetermined measurement criteria. The Award is presented to the company that ranks number one in the industry.   MEASUREMENT CRITERIA In addition to the methodology described above, there are specific criteria used in determining the final ranking of industry competitors. The recipient of this Award has excelled based on one or more of the following criteria: Improved market penetration and market share growth in existing market segments Development of unique brand strategies Competitor recognition and value of brand Participation in industry trade groups with goal of expanding market potential Establishment of programs that allow its customers to grow, thereby improving its own performance Increases in customer loyalty